Professor Duties

Digital Marketing - INTG1-GC1035

Students will learn: existing and emerging formats of digital marketing; how to integrate them into marketing plans to achieve business objectives; and how to assess emerging trends. Topics covered include established forms of online marketing such as websites (UX), search, email, and analytics, and emerging trends such as behavioral targeting, online video, PR, social media, blogging, user-generated content, and mobile.  Students gain real-world experience via the challenges that marketing managers address in acquiring customers, generating leads, activating and retaining customers (CLV), building and promoting brands, enhancing customer relationships, and analyzing consumer behavior.

Internet Marketing - DM435

Designed to give the students an understanding of the ever-changing world of marketing on the web, new media channels, and social infusion. Covering fundamental concepts and principles associated with online marketing, all utilizing an entrepreneurial approach to an online marketing strategy. The discovery will show the inter-relationships between online marketing within disciplines in business, from creative execution, deployment, and analysis.