You’ve heard it countless times but I’m going to say it again: B2B companies are, by and large, terrible marketers. But before you snidely nod your head and say to yourself “Omg, yes, they really do suck,” let me lay down a little history lesson about why they suck.
My days are a constant battle, which are full of meetings and fire drills. I try to embrace the team more than just brief individual check-ins and team reviews, but my Outlook continues to populate.
Last week I was charged with delivering a lecture on personal branding at the Fashion Institute of Technology for members in the FIT chapter of the American Marketing Association. (That's a mouthful) The talk focused on the steps in crafting the digital presence you have online.
Creativity has always been at the forefront of my life. Growing up I would draw cars for hours on end and embraced toys that had an element of design and building.
T-minus 2 weeks till the Spring 2015 semester kicks off and I'm more excited than I've been in a while for my upcoming classes. Over the last 2 1/2 years I have been teaching Internet Marketing at FIT (Fashion Institute of Technology) pushing forward the knowledge of a structured digital eco-system. Each semester I make mental notes on how to improve the following semester.
It totally hits home because every connection we have will only disappear. We need to simply seize the moments, take in the full value it has to offer and know that we don’t own it, we can’t control its fate. We can cherish the experience at hand.
